The employer’s brand or HR brand works like marketing, but instead of customers, there are candidates and employees.
It’s all company’s DNK include, and also it’s what market thinking about your company. Sometimes market opinion is more important.
How to understand that it is time to improve employer brand?
A strong employer brand helps:
The first step to build strong employer brand is developing a strategy. This is a necessary step in order to analyze the current situation with employer brand, to understand how the competitors are acting, to determine the key advantages of the company and the best options for brand promotion.
Analysis of the current situation with employer branding
Conducting online sessions (1-2) to form the base of the employer value proposition
Determination segments of the target audience
Defining goals and performance indicators
Creation of a promo concept
Selection of channels and main topics for promotion
Creation of detailed instructions for working with each communication channel.
After completing the strategy, together with the client, we create a plan to implement strategy in each communication channel and determine who is responsible for each direction.
Some activities can be implemented by the client’s team, some – by us:
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