A good employer branding will help reduce hiring costs, reduce turnover and attract the best employees.
The first step should be to create a unique but effective employer branding strategy.
Where to start?
- Company culture
Before moving on to branding, you should pay attention to corporate culture and make every effort to improve it. A strong employer brand does not make sense if the company does not have a unique culture to reinforce it.
- Values and mission of the company
Nowadays, people pay much more attention to how their work will affect the environment.
Now, more than ever, it is important to invest in defining and developing the company’s mission, values and culture. People want to work in an organization whose brand is respected and has a positive impact on the environment.
- Target audience survey
It is important to have a clear idea of how your brand is perceived by job seekers and employees. This way you will be able to find out exactly what to focus on when working with the brand.
It is important to conduct surveys, both internal and external.
- Career page
It is obvious that the career page on the company’s website should be clear and easy to navigate. It is also important to optimize the page for mobile users.
- Employer Value Proposal (EVP)
In addition to the previous paragraph, the value proposition of the employer must be clearly stated on your website.
What is a valuable employer offer? – EVP (Employer Value Proposition) includes all the benefits you give employees. This is the answer to the question “Why should I choose your company?”
Many companies make the mistake of not paying enough attention to EVP during the interview and further communication with the candidate. Some companies do not even mention their EVP on the site. In fact, it is information that can greatly influence a candidate’s decision to join your team.
- Good Job description
Detailed job description is a must for effective hiring. Vague job descriptions can significantly impair the adaptation process and, as a result, increase staff turnover.
- Employees feedback
The best confirmation of the company’s EVP is the true feedback of employees and their stories about working in the company.
- Content marketing
It is the content strategy that will allow you to show all aspects of your EVP and establish contact with candidates before the recruiter writes to them.
These are the main aspects of an employer’s brand that should be considered when developing a strategy.
However, there is another small but significant point:
This is personalization. The more personalization you can achieve by working on the employer’s brand, the more effective all the previous steps will be.
To develop unique employer branding strategy contact us – we will help you to find the best way to promote your employer brand.