{"id":967,"date":"2022-07-13T13:19:35","date_gmt":"2022-07-13T10:19:35","guid":{"rendered":"https:\/\/morethan.ua\/?p=967"},"modified":"2022-07-13T13:28:46","modified_gmt":"2022-07-13T10:28:46","slug":"employer-branding-strategy","status":"publish","type":"post","link":"https:\/\/morethan.ua\/en\/2022\/07\/13\/employer-branding-strategy\/","title":{"rendered":"Employer branding strategy"},"content":{"rendered":"<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A good employer branding will help reduce hiring costs, reduce turnover and attract the best employees.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The first step should be to create a unique but effective employer branding strategy.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where to start?<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company culture<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before moving on to branding, you should pay attention to corporate culture and make every effort to improve it.\u00a0 A strong employer brand does not make sense if the company does not have a unique culture to reinforce it.<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Values \u200b\u200band mission of the company<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Nowadays, people pay much more attention to how their work will affect the environment.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Now, more than ever, it is important to invest in defining and developing the company&#8217;s mission, values \u200b\u200band culture.\u00a0 People want to work in an organization whose brand is respected and has a positive impact on the environment.<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target audience survey<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0It is important to have a clear idea of \u200b\u200bhow your brand is perceived by job seekers and employees.\u00a0 This way you will be able to find out exactly what to focus on when working with the brand.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is important to conduct surveys, both internal and external.<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Career page<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0It is obvious that the career page on the company&#8217;s website should be clear and easy to navigate.\u00a0 It is also important to optimize the page for mobile users.<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employer Value Proposal (EVP)<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0In addition to the previous paragraph, the value proposition of the employer must be clearly stated on your website.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is a valuable employer offer? &#8211; EVP (Employer Value Proposition) includes all the benefits you give employees. This is the answer to the question &#8220;Why should I choose your company?&#8221;<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Many companies make the mistake of not paying enough attention to EVP during the interview and further communication with the candidate.\u00a0 Some companies do not even mention their EVP on the site.\u00a0 In fact, it is information that can greatly influence a candidate&#8217;s decision to join your team.<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good Job description<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Detailed job description is a must for effective hiring. Vague job descriptions can significantly impair the adaptation process and, as a result, increase staff turnover.<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employees feedback<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0The best confirmation of the company&#8217;s EVP is the true feedback of employees and their stories about working in the company.<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0It is the content strategy that will allow you to show all aspects of your EVP and establish contact with candidates before the recruiter writes to them.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0These are the main aspects of an employer&#8217;s brand that should be considered when developing a strategy.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">However, there is another small but significant point:<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is personalization.\u00a0 The more personalization you can achieve by working on the employer&#8217;s brand, the more effective all the previous steps will be.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To develop unique employer branding strategy contact us &#8211; we will help you to find the best way to promote your employer brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good employer branding will help reduce hiring costs, reduce turnover and attract the best employees. The first step should be to create a unique but effective employer branding strategy. Where to start? Company culture Before moving on to branding, you should pay attention to corporate culture and make every effort to improve it.\u00a0 A [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[6],"tags":[],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/morethan.ua\/wp-content\/uploads\/2022\/07\/C46D310B-DA3B-400A-A549-12E32E5D0F8D-scaled.jpeg","_links":{"self":[{"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/posts\/967"}],"collection":[{"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/comments?post=967"}],"version-history":[{"count":0,"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/posts\/967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/media\/968"}],"wp:attachment":[{"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/media?parent=967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/categories?post=967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morethan.ua\/en\/wp-json\/wp\/v2\/tags?post=967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}